Sometime in 2004 when broadband Internet access began to become more prevalent than connections with less capacity, there was a point of inflection that has changed how corporations may create and preserve value.
New management methods are required to guide investors and corporate managers in their efforts to understand new risks due to these changes, to identify corporations that are more or less qualified to deal with these risks and to track specific performance in these areas relative to other companies, history and projections.
Social Capital Value Add (SCVA) is a management method, designed to link the pioneering intellectual enterprises of social capital and social network analysis to value based management and the priorities of marketers.
The mission of SCVA is to:
“empower investors and management with the framework to differentiate more valuable corporate assets (i.e. social networks maximized for social capital) from less valuable ones, and, in so doing, enable the establishment of measurable corporate goals and objectives.”
This blog is a forum to expand upon the basic ideas that have been introduced in SCVA, engage academics, investors, corporate managers and their agents and evangelize the SCVA mission.