“Introducing Social Capital Value Add” is 8th most demanded proposal in ChangeThis history

Thank you to everyone who voted for the “Introducing Social Capital Value Add” proposal at www.changethis.com and to the conference organisers, twemes, friends and connections who tolerated many appeals over the last month.

“Introducing Social Capital Value Add” topped the list for the month with 380 votes.  That is almost 200 more than the second place idea and it is the 8th most demanded manifesto proposal in ChangeThis history.

If everything goes well, the “Introducing Social Capital Value Add” ChangeThis manifesto should be released to over 20,0000 “influencers” in September.  Sign up to the SCVA email list or grab this blog’s RSS feed to help develop SCVA thinking and get a copy of the manifesto upon release.

I had more than one person tell me that voting for the proposal felt a lot like voting in a national election, “I don’t really know what I am voting for, but I am voting because <insert name> told me to.” 

Anywhoo, I am grateful for the support.  It ain’t like winning America Idol er somethin’, eh, so I don’t want to come off as makin’ too much fuss about this, but to be honest it does mean a lot to me.  From the moment I headed off to Paris last summer I have been dedicated to taking this idea as far as I can.  Now I am working to follow this idea as far as I can.

I am developing SCVA case studies with publicly traded corporations.  If your company or client is interested in collaborating on this please get in touch.

The fact that many of the votes came through personal connections is a very pure illustration of the value of social capital. 

At the same time, getting to the right metrics to measure social media and social network valuation are very hot topics right now.  Technology’s most influential blogger, Mike Arrington, made a post over at TechCrunch a few days ago entitled, “Modelling the Real Market Value of Social Networks” and has received over 160 comments.  There are hundreds of messages flying around on these topics in the list serves and forums that I visit and at least part of the support for my proposal may evolve out of a need for corporations to get a handle on the risks to earnings associated with social media and a general desire to make the corporate form more socially motivated.

So we shall see where this all goes …

Again, I hope that I am not coming across as making too much of all of this.  If you want to do something really meaningful please hit this link and click up a few votes on the Harvard Business Review List of Breakthrough Ideas for 2008 in support of “Sick Transit Gloria”.  Mark Kuznicki, Eli Singer, and Jay Goldman have evangelized the “camp” approach to collaboration that started here in Toronto.  You can read more about that here.  It is working to improve the transit experience in Toronto and can be applied to any challenge.
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Web 2.0 Swan Song?

If you are reading this post you likely already understand that social media is “game changing”. The challenge ahead is to make this case to seasoned decision makers in boardrooms globally.

Perhaps it is because I watched as the public relations profession worked over the last 20 years to attempt to tune the corporation into being more socially motivated. Perhaps it is the lingering fear of the first Internet bubble. But every time I read a blog post about what is better Twitter or Plurk or see a debate raging about whether one has to be a blogger to “get” social media, I hear Johnny Depp as Hunter S. Thompson and this song in my head (sorry – not every time and minus the first 51 seconds, heh, heh).

I don’t want this second wave of the internet coming to crest before crashing through the boardroom door. The prospect of changing the dialog about Web 2.0 and social media is what prompted me to start down the the path of writing “Introducing Social Capital Value Add” last May.

SCVA is a management method rooted in accepted financial theory that connects the pioneering intellectual enterprises of social capital and social network analysis to value based management and the priorities of marketers. SCVA proposes that we establish the link between social media and corporate valuation, in a way similar to the connection made between brand and corporate value in the late 1980s.

Investors and managers need to access the risks to future earnings and stock value associated with social media. When we evangelize Web 2.0 and social media in these terms … risk, future earnings and stock value … the focus will change from saving a few thousand dollars on a web campaign and the quest for that elusive viral story. This is the opportunity to stress the commitment, investment and special management methods required to develop the social capital that underwrites long term success in the networked age.

Over the last month many people have joined in to support the idea of “Introducing Social Capital Value Add” at www.changethis.com/proposals. Thank you very much. It is not over yet. Voting closes sometime, probably end of day, June 19th. It might not come together tomorrow.

The odds are against this prospect of changing the dialog. I must admit though, the process of engaging as many people as I can about these issues and the response has been inspiring.

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Thank You Canadian Marketing Association

A post went up today on the Canadian Marketing Association blog covering ChangeThis and making an appeal in favour of “Introducing Social Capital Value Add“.

Thank you to Jennifer Morozowich and to CMA for your support.

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Vote at www.changethis.com/proposals/1279

The “Introducing Social Capital Value Add” proposal is now posted at:

http://www.changethis.com/proposals/1279

Please click the yes button and share the link …

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Pls vote for ChangeThis.com proposal

A few weeks ago, after receiving a reviewer’s draft of my “Introducing Social Capital Value Add”, one of the founders of www.changethis.com advised me to submit SCVA as a manifesto.

I just received confirmation that the Editorial Board has accepted my proposal and that it will appear on their site beginning May 20. 

Now I need anyone who believes that we need to figure out how to measure social media in a meaningful way to vote for the proposal.  It would be a great way to get the conversation into a higher gear.  Tom Peters, Chris Anderson, Gladwell, Richard Florida, Seth Godin and many more have instigated some great ideas through www.changethis.com.

Please go to www.changethis.com and vote for the “Introducing Social Capital Value Add” proposal and forward the proposal or this blog post to all like minded individuals.

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